Our story
Made for life by the water.
Pelli began in Fremantle, where the ocean is part of everyday life. We create useful, beautiful pieces for beach days, busy days, weekends away and all the ordinary moments in between.
Relaxed, practical and made to be used, each piece is designed to earn its place in your life for years to come.
Meet Emma
A note from our founder
I started Pelli because I couldn’t find the balance I wanted: everyday products that worked hard, looked beautiful and felt like an easier choice for the future.
As a mum, I know life is rarely perfectly organised. I design for real routines—the school run, workdays, beach afternoons and spontaneous weekends away. Pelli has grown, but I’m still closely involved in what we make and how each piece feels to use.
Every order, note and photo you share still means the world.
— Emma, Founder
Why Pelli?
Inspired by the pelican.
Resilient, adaptable and at home wherever water meets land, the pelican is the inspiration behind our name. It reminds us to stay practical, quietly distinctive and connected to the places we love.
Our community
Different choices. Shared impact.
Community, to us, is about coming together to contribute.
Sometimes that begins with a simple choice—a Pelli choice. Sometimes it means pulling on gloves and joining a beach clean-up. Every action has a place, and together those actions can become something much bigger.
Our long-standing partnership with Ocean Crusaders gives that shared effort a practical home through hands-on clean-ups and the removal of existing waste.
Choose differently. Join in. Bring someone with you.
Established for the future
Take us with you.
Useful things, thoughtfully made, for wherever life takes you next.